Campaign conceptualised for Belita. The thought being that a woman is a master of multitasking. Which is why she wants to do things on her own time – that’s why, “Why should she go to the salon, why not the salon come to her?”
Why should she always be the one to adjust?
And Belita, understands this kind of woman and so will work around her time & preferences just so that she can keep being what she is – perfect!