Although Disha offered free financial counselling and financial planning, the number of walk-ins at the centre was very less because the existing communication created a perception of the center catering to financially distressed customers.
ICOMO's SOLUTION
- Create positive communication using the concept of a 'Financial Health Check'
- Revamping the Disha centres in 8 locations across India
- This resulted in a 60% increase in walk-ins over the next 2 months.
